In addition to specialising in sales and marketing, the unique feature of the Bachelor's degree programme in Sales and Marketing, which is taught in English, is the compulsory phase abroad - either studies or internship - for all students in the fifth semester.
English language skills at level B2 are required, as the degree programme is taught in English throughout.
In addition to basic business knowledge, the programme also teaches languages, key qualifications and international skills so that graduates of the programme can take on specialist and management tasks in the field of sales and marketing in national and international companies, associations, public and comparable institutions.
With a high proportion of practical work, hybrid teaching/learning scenarios and work in small groups - in accordance with the problem-based learning approach - the degree programme imparts a market-oriented understanding that is reflected in customer- and competition-oriented action.
After successfully completing the degree, students have the option of taking a Master's degree programme in the field of business administration, e.g. the Master's degree programme "International Management" taught in English or the Master's degree programme "Business Management" taught in German.
