The unique feature of the Franco-German Bachelor's degree programme in International Marketing is that, in addition to obtaining a double degree, students specialise in the areas of marketing and international management.
Students must have B2-level French language skills, which are required for the stay abroad at the partner university Université de Haute Alsace, Colmar, but can also be further advanced there.
In addition to basic business knowledge, the programme also teaches knowledge from the fields of economics, mathematics, business law, business informatics, etc., as well as the necessary key qualifications (business languages, international competence and other key qualifications), so that graduates of the programme acquire the skills required for future tasks in companies. These can be found on the European and international labour market and in particular in Franco-German companies as, for example, product managers and marketing managers.
After successfully completing the degree, students have the option of taking the consecutive Franco-German Master's degree programme in International Marketing or other Master's degree programmes in the field of business administration.
